Last year we had the opportunity to create four :15 second spots for Texas based James Avery Artisan Jewelry, celebrating mothers day. We produced the spots using stop motion animation which featured their Necklaces, Bracelets and most importantly their Charms. This year they came back to us at ATKPLN to do four more mother’s day spots! So I am are excited to share this news now. Here are a couple of the spots along with a Behind the scenes look at how we did them. These are so much fun to put together and do, stop motion is a favorite medium I like to work in. It works really well for these spots, as it is hand crafted and singular, it speaks to the artisanal quality of their jewelry, which is hand crafted by their artists.
Here is the behind the scenes for this years ( 2019 ) shoot of the James Avery Mothers Day Charm event.